by Philip Kotler, Gary Armstrong · PRENTICE HALL · tapa blanda · ISBN 9788420541983
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The 10th edition of 'Marketing' presents the most innovative marketing ideas, highlighting how customer value drives every strategy. This book, written by Philip Kotler and Gary Armstrong, offers a comprehensive view of marketing, with real-world applications and updated cases. Ideal for students and professionals in the field, this paperback edition has 792 pages and is published by Prentice Hall.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
