by Eric Ries · Portfolio Penguin · tapa blanda · ISBN 9780670921607
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«The Lean Startup» is Eric Ries's business management essay, published by Portfolio Penguin in paperback (336 pages, in English).
Eric Ries argues that most new businesses fail because they create products nobody wants, and proposes a method to avoid this: subjecting the vision to constant customer validation and adjusting course before it's too late. Against rigid plans, he advocates validated learning and experimentation to reduce risk.
Work published in 2011, with the subtitle 'How Constant Innovation Creates Radically Successful Businesses', and framed in the Business and Economics category.
Aimed at entrepreneurs, startup founders, and business innovation professionals.
Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
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