by Eric Ries · Deusto · tapa blanda · ISBN 9788423429196
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«El camino hacia el Lean Startup» is Eric Ries's business management essay, published by Deusto in paperback (416 pages, in Spanish).
Eric Ries takes the Lean Startup method beyond startups and applies it to large corporations and organizations of all kinds. With real cases from companies such as General Electric, Toyota, Amazon, and Facebook, he proposes a management system that seeks to accelerate innovation, transform leadership culture, and sustain long-term growth.
Translation by Carla López Fatur; foreword and editing by Javier García and José Antonio de Miguel. Published in April 2018.
For executives, entrepreneurs, and teams in established companies who want to incorporate innovation and an entrepreneurial vision into their daily management.
Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
