by Malcolm Gladwell · Little, Brown · tapa blanda · ISBN 9780349113463
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«The Tipping Point: How Little Things Can Make a Big Difference» is Malcolm Gladwell's essay (Little, Brown, paperback, 288 pages, in English).
Malcolm Gladwell explains how some ideas, products and social behaviors can cross a threshold and spread suddenly, like an epidemic. Using real cases, the author shows that small changes can trigger big trends and that understanding these tipping points helps spread messages or tackle social problems.
It is the first volume in the «The Tipping Point» series. Originally published in 2000, the work falls within the fields of business, economics and social sciences.
For readers interested in sociology, social psychology, marketing and the mechanisms by which a trend or product spreads massively.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
