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Winning on Purpose
4.4
Negocios y EconomíaISBN | 9781647821784
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Product details
Pages: 288 pages
Author: Fred Reichheld, Darci Darnell, Maureen Burns
Publisher: Harvard Business Review Press
ISBN: 9781647821784
Format: tapa dura
Language: en
Release date: 7/12/2021
ISBN: 9781647821784
Synopsis of Winning on Purpose
En 'Winning on Purpose', Fred Reichheld argumenta que el propósito principal de un negocio debe ser enriquecer la vida de sus clientes, adoptando un sistema de calificación que los segmenta en Promotores, Pasivos y Detractores. Este enfoque pone la Regla de Oro y el amor en el centro del éxito empresarial duradero. A través de ejemplos de negocios y anécdotas personales, Reichheld destila las mejores prácticas para implementar el Net Promoter System (NPS) y presenta el Earned Growth Rate (EGR) como una medida de las 'ganancias buenas'.
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