by Fred Reichheld, Darci Darnell, Maureen Burns · Harvard Business Review Press · tapa dura · ISBN 9781647821784
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«Winning on Purpose» is the management essay by Fred Reichheld, Darci Darnell and Maureen Burns (Harvard Business Review Press, hardcover, 288 pages).
Reichheld argues that the purpose of a business is to enrich the lives of its customers and explains the Net Promoter system (NPS), which segments them into promoters, passives and detractors. The book presents the Earned Growth Rate (EGR) as a measure of earnings when customers return and recommend, with company examples.
The authors belong to the consulting firm Bain & Company. Reichheld is the creator of the Net Promoter System. The work was published on December 7, 2021.
Aimed at executives, marketing and management professionals, and anyone interested in customer loyalty and the Net Promoter System.
