by Dan Ariely · Harper Collins USA · tapa blanda · ISBN 9780062018205
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«Predictably Irrational» is the behavioral economics essay by Dan Ariely, published by Harper Collins USA in paperback (400 pages, in English).
Dan Ariely, a behavioral economist, argues that people do not make decisions as rationally as we believe. Through experiments and everyday situations such as shopping, saving or choosing a partner, he shows that our errors are systematic and predictable: we overpay, procrastinate and are swayed by emotions, expectations and social norms. The revised and expanded edition includes new studies and answers to readers' questions.
The full title is «Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions». It was published in 2010 as a revised and expanded edition. The first edition appeared in 2008.
For readers interested in behavioral economics, psychology, business and why we make seemingly illogical decisions.
Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
