by Dan Ariely · CITIC Publishing House · tapa blanda · ISBN 9787508612799
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«怪诞行为学» is the Chinese edition of Dan Ariely's essay on behavioral economics, published by CITIC Publishing House in paperback (252 pages, in Chinese).
Behavioral economics explains decisions that classical theory does not predict: the power of free, social norms, sexual arousal, procrastination, ownership, expectations, and price as a signal of quality. Each chapter combines experiments and everyday examples to show patterns of predictable irrationality.
Original work in English: Predictably Irrational. Chinese translation by Zhao Deliang and Xia Beijie (2008 edition).
For readers of economics and consumer behavior interested in the psychology of decisions.
