by Dan Ariely · Alisio · tapa blanda · ISBN 9782379350948
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In this graphic novel, Dan Ariely takes you on a journey to discover behavioral economics and helps you decipher the mechanisms that govern our interactions. An entertaining guide to developing skills that will prove invaluable in personal and professional life.
Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
