by DAN ARIELY · ISBN 9789025435363
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Predictably Irrational explores the unexpected benefits of illogical behavior, both at home and at work. The author, Dan Ariely, analyzes how our decisions often deviate from logic and rationality, and how these deviations can lead to surprising and positive results.
Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
