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Exploring Corporate Strategy
3.8
Negocios y EconomíaISBN | 9780132974417
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Product details
Pages: 576 pages
Author: Gerry Johnson, Kevan Scholes
Publisher: Prentice Hall
ISBN: 9780132974417
Format: tapa blanda
Language: en
Release date: 1/1/1993
ISBN: 9780132974417
Synopsis of Exploring Corporate Strategy
Este libro, 'Exploring Corporate Strategy: Text and Cases', es una guía completa sobre estrategia corporativa y gestión estratégica. Cubre conceptos subyacentes, métodos analíticos e implicaciones prácticas, mostrando cómo aplicarlos con éxito en organizaciones. Los autores analizan la estrategia corporativa desde una perspectiva económica y de planificación, así como desde la toma de decisiones organizacionales dentro de un proceso social, político y cultural. Esta tercera edición incluye estudios de caso de empresas internacionales y europeas, y está diseñada para ayudar a los gerentes a tomar decisiones sobre el cambio e implementarlo con habilidad.
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Gerry Johnson
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Born in 194584 titles published
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