by Gerry Johnson, Kevan Scholes · Prentice Hall · tapa blanda · ISBN 9780132974417
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«Exploring Corporate Strategy: Text and Cases» is the paperback corporate strategy textbook by Gerry Johnson and Kevan Scholes (576 pp., Prentice Hall).
Reference work on strategic management that explains key concepts, analysis methods and practical application in organizations. Strategy is approached as economic analysis and planning, and as an organizational decision-making process within a social, political and cultural context. Includes cases of international and European companies.
Third edition, published in 1993, with bibliographic references and indexes; falls under the Business and Economics category.
For university students of Business Administration and Management and management professionals interested in corporate strategy.
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