by Gerry Johnson, Kevan Scholes, Richard Whittington · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788420546186
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«Dirección estratégica» is the strategy textbook by Gerry Johnson, Kevan Scholes and Richard Whittington, in paperback (712 pages, in Spanish).
The textbook introduces the reader to strategic management from academic and professional practice. This seventh edition updates its didactic apparatus with objectives, summaries, definitions and cases of Spanish and Latin American companies, and incorporates critical commentaries that approach strategy from different perspectives.
Spanish edition of the classic 'Exploring Corporate Strategy', translated by Yago Moreno López with technical review by Virginia Blanco Mazagatos. Includes access to the complementary LibroSite website.
Aimed at university students of business and economics, and at professionals wishing to update their knowledge of corporate strategy.
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