by Richard Whittington · libro de bolsillo · ISBN 9781861522238
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This book explores the importance of strategy in the business world. Richard Whittington analyzes the fundamentals of strategy and its impact on business success. Published in May 1998, this 176-page paperback edition offers a concise and practical view of business strategy, ideal for students and professionals in the economic and business field.
Richard Whittington is an academic in the area of corporate strategy. Currently, he is a professor of strategic management at the Saïd Business School of the University of Oxford, and a Fellow of New College, Oxford. Whittington has been influential in the strategy-as-practice approach, a more sociological and less managerial approach to the study of business and corporate strategy. He was previously an associate editor at the Strategic Management Journal.
