by Seth Godin · Penguin Ltd · tapa blanda · ISBN 9780241370148
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In 'This is Marketing', Seth Godin offers a revolutionary perspective on marketing, sales, and advertising. This compact and timeless book reveals how to build trust and gain permission from your target market, master the art of positioning, and connect meaningfully with those who want your product or service. Godin guides you to put aside spam and lying tactics, and instead, create a positive impact on the world through marketing based on empathy and generosity. Discover how to tell stories that resonate with your audience and how marketing can help you achieve your goals.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
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