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Principles of Marketing
4.3
Negocios y EconomíaISBN | 9780273657910
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Product details
Pages: 1136 pages
Author: Frances Brassington, Stephen Pettitt
Publisher: Pearson Education Limited
ISBN: 9780273657910
Format: tapa blanda
Language: en
Release date: 31/3/2003
ISBN: 9780273657910
Synopsis of Principles of Marketing
La tercera edición de 'Principios de Marketing' ha sido completamente revisada y actualizada para reflejar la continua evolución de la disciplina del marketing. Ofrece un recorrido estructurado y detallado a través de los conceptos fundamentales del marketing y el contexto estratégico en el que se aplican. Además de una cobertura teórica exhaustiva, este texto enfatiza la implementación y la aplicación a través de ejemplos destacados, viñetas y estudios de caso basados en una amplia variedad de organizaciones y marcas nacionales e internacionales. El libro es esencial para estudiantes de pregrado, posgrado y post-experiencia que cursan cursos o módulos introductorios de marketing.
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