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The New Positioning: The Latest on the World's #1 Business Strategy
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Negocios y EconomíaISBN | 9780070653283
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Product details
Pages: 173 pages
Author: Jack Trout, Steve Rivkin
Publisher: McGraw-Hill Education
ISBN: 9780070653283
Format: tapa blanda
Language: en
Release date: 1/5/1997
ISBN: 9780070653283
Synopsis of The New Positioning: The Latest on the World's #1 Business Strategy
En este libro, Jack Trout y Steve Rivkin presentan material nuevo sobre los cinco elementos mentales más importantes en el proceso de posicionamiento. Además, se incluyen seis estudios de caso detallados sobre el reposicionamiento. El libro aborda desafíos críticos de marketing, como asegurarse de que el mensaje llegue en una era de sobrecarga de información y mantener la simplicidad del posicionamiento en un mundo cada vez más complejo.
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About the author
Jack Trout
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
1935–201752 titles published
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