by Jack Trout, Steve Rivkin · McGraw-Hill Education · tapa blanda · ISBN 9780070653283
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«The New Positioning» is the marketing essay by Jack Trout and Steve Rivkin, published by McGraw-Hill Education in paperback (173 pages, in English).
Marketing work that updates positioning theory with the five essential mental elements of the process and six practical repositioning case studies. In a direct style, it explains how to get the message across in an age of information overload and how to maintain strategic simplicity in a complex environment.
Sequel to the book «Positioning», published in 1997.
Recommended for marketing, advertising and business management professionals, and for business students.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
