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by Al Ries, Jack Trout · Harper Business · tapa blanda · 143 pages
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Descubre las 22 leyes inmutables del marketing en este libro esencial de Al Ries y Jack Trout. Aprende cómo estas leyes fundamentales pueden ayudarte a construir marcas exitosas y a evitar errores costosos en tus estrategias de marketing. Con ejemplos claros y consejos prácticos, este libro te proporcionará una guía valiosa para comprender y aplicar los principios clave del marketing en el mundo empresarial actual. Una lectura imprescindible para cualquier profesional del marketing que busque alcanzar el éxito en un mercado competitivo.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
