by Al Ries, Jack Trout · Harper Business · tapa blanda · ISBN 9780887306662
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
Discover the 22 immutable laws of marketing in this essential book by Al Ries and Jack Trout. Learn how these fundamental laws can help you build successful brands and avoid costly mistakes in your marketing strategies. With clear examples and practical advice, this book will provide you with a valuable guide to understanding and applying the key principles of marketing in today's business world. A must-read for any marketing professional looking to achieve success in a competitive market.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
