by Carl Shapiro, Hal R. Varian · McGraw-Hill Education Ltd · tapa dura · ISBN 9780875848631
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In 'Information Rules', Carl Shapiro and Hal R. Varian reveal how classic economic concepts can provide the understanding necessary to succeed in the information age. They argue that managers must understand the fundamental economics of information technology to develop effective strategies in the new economy. This book is a guide to making sound decisions in the information economy, whether information takes the form of software code, recorded music, a book, a magazine, or a website.
