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Las 22 leyes inmutables del marketing
3.8
Negocios y EconomíaISBN | 9788448139322
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Product details
Pages: 150 pages
Author: Al Ries, Jack Trout
Publisher: Mcgraw-Hill Interamericana
ISBN: 9788448139322
Format: tapa blanda
Language: es-ES
Release date: 1/1/2003
ISBN: 9788448139322
Synopsis of Las 22 leyes inmutables del marketing
Este libro, escrito por Al Ries y Jack Trout, presenta las 22 leyes inmutables del marketing, ofreciendo una guía concisa y práctica para el éxito empresarial. Con 150 páginas, esta edición en español de McGraw-Hill Interamericana es una herramienta valiosa para profesionales y estudiantes del marketing.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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