by Chip Heath, Dan Heath · Random House Business · tapa blanda · ISBN 9781847940322
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«Switch: How to Change Things When Change Is Hard» is the essay on change by Chip and Dan Heath, published in hardcover by Random House Business.
The book explains why it is hard to sustain changes and how to achieve it: the rational and emotional minds often clash, and change requires aligning them. With studies and real cases from companies, families and communities, the authors show how to apply that idea to personal, work or organizational goals without relying only on willpower.
Published in 2011, it has 320 pages and its text is in English. Chip and Dan Heath also wrote the bestseller «Made to Stick».
For managers, professionals and readers interested in leadership, motivation and personal development, and also for anyone who wants to change habits.
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
