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Switch: How to Change Things When Change Is Hard

Negocios y EconomíaISBN | 9781847940322
Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard
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Product details

Pages: 320 pages
Publisher: Random House Business
ISBN: 9781847940322
Format: tapa blanda
Language: en
Release date: 3/3/2011

ISBN: 9781847940322


Synopsis of Switch: How to Change Things When Change Is Hard

En "Switch: Cómo cambiar las cosas cuando el cambio es difícil", Chip y Dan Heath exploran las razones por las cuales el cambio puede ser tan complicado y ofrecen estrategias prácticas para superarlo. A través de ejemplos concretos y estudios científicos, los autores demuestran cómo alinear la mente racional y emocional puede facilitar la transformación personal y organizacional. Este libro proporciona herramientas valiosas para aquellos que buscan implementar cambios efectivos en sus vidas y en su entorno laboral.



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About the author

Chip Heath

Chip Heath

Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.

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