by Chip Heath, Dan Heath · LID Editorial · tapa blanda · ISBN 9788416624607
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Discover the vital principles of winning ideas with 'Ideas that Stick' by Chip and Dan Heath. This book teaches you how to communicate your ideas effectively to influence the behavior and opinions of others. Through examples from various sectors, the authors explain why some ideas succeed and others fail, offering concrete keys to make your messages impactful and memorable. Ideal for marketing professionals, creatives, and anyone looking to make their ideas leave a lasting impression.
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
