
by Roger Fisher, William Ury, Bruce Patton · Gestión 2000 · tapa blanda · ISBN 9788480881340

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«Obtenga el sí» is the negotiation manual by Roger Fisher, William Ury and Bruce Patton, published by Gestión 2000 in paperback (220 pages, in Spanish).
A reference work on negotiation that explains how to reach beneficial agreements without giving up one's own positions. It proposes strategies for communicating persuasively, identifying the interests of both parties and building solid relationships that help resolve conflicts, both in the workplace and personally.
Aimed at professionals, students and any reader interested in improving their negotiation skills in personal and professional settings.

Roger Fisher is an American guitarist primarily known as one of the founding members of the band Heart. His tenure lasted from 1967 until 1980. In 2013 Fisher was inducted into the Rock and Roll Hall of Fame as a member of Heart.
