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Al Ries
AuthorBooks · Second hand1926-2022
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
71
Titles
15
Featured books
5
Curiosities
About Al Ries
Birth
1926
Death
2022
First book
1950
Years writing
72
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
Al Ries was born in Atlanta in 1926 and became a key figure in modern marketing.
His most iconic work, Positioning: The Battle for Your Mind, revolutionized how we understand brand positioning.
Throughout his prolific career, he wrote a total of 71 works focused on business success.
His texts are fundamental references in the fields of management, advertising, and brand strategy.
He passed away in 2022, leaving an indelible legacy in the world of economics and business.
