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Marketing de guerra
by Al Ries, Jack Trout · MCGRAW HILL (FONDO) · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Al Ries, Jack TroutPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESISBN: ISBN 9788476155691
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Synopsis of Marketing de guerra
En 'Marketing de guerra', Al Ries y Jack Trout presentan una visión innovadora del marketing, comparándolo con una guerra donde la competencia es el enemigo y el cliente el objetivo. A través de ejemplos de empresas exitosas y fracasos, los autores explican estrategias esenciales para destacar en el mercado y mantener el poder. Esta edición revisada, con prólogo de Raúl Peralba, analiza cómo la globalización ha transformado las guerras de comercialización, ofreciendo una perspectiva renovada sobre los principios estratégicos para el éxito empresarial.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
View full profileBest-selling books in Negocios y Economía
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