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Marketing de Guerra
by Al Ries, Jack Trout · McGraw-Hill / Inter · tapa blanda
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Pages: 120 pagesAuthor: Al Ries, Jack TroutPublisher: McGraw-Hill / InterFormat: tapa blandaLanguage: esRelease date: 7/6/2011ISBN: ISBN 9788448101084
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Synopsis of Marketing de Guerra
Marketing de Guerra es un libro escrito por Al Ries y Jack Trout que explora estrategias de marketing inspiradas en tácticas militares. El libro ofrece un enfoque innovador para la competencia en el mercado, utilizando analogías de la guerra para ayudar a las empresas a planificar y ejecutar campañas de marketing efectivas. Esta edición especial fue publicada para el Diario de Economía y Negocios Cinco Días.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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