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The 22 Immutable Laws of Branding
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Negocios y EconomíaISBN | 9781861976055
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Product details
Pages: 192 pages
Author: Al Ries, Laura Ries
Publisher: Profile Books(GB)
ISBN: 9781861976055
Format: tapa blanda
Language: en
Release date: 1/4/2000
ISBN: 9781861976055
Synopsis of The 22 Immutable Laws of Branding
En el competitivo mercado actual, destacar es crucial. 'Las 22 leyes inmutables del branding' ofrece una guía definitiva para construir una marca de renombre mundial. Al Ries y Laura Ries, expertos en marketing, revelan estrategias esenciales para posicionar productos y servicios en la mente del consumidor. Este libro es una herramienta valiosa para profesionales y estudiantes del marketing, así como para cualquier persona interesada en el éxito de una marca.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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