by Malcolm Gladwell · Little Brown and Company · tapa blanda · ISBN 9780316679077
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«The Tipping Point» is an essay by Malcolm Gladwell, published by Little Brown and Company in paperback (280 pages, in English).
Malcolm Gladwell analyzes why certain ideas, trends or social behaviors spread explosively and what happens when they cross a threshold: they propagate like an epidemic. He examines the law of the few, the stickiness factor and the power of context, with examples of how small changes generate large social effects.
The full title of this work is The Tipping Point: How Little Things Can Make a Big Difference. It was published in 2001.
Recommended for readers interested in social psychology, sociology, business and popular science on how trends form.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
