by Malcolm Gladwell · ESPASA · tapa blanda · ISBN 9788423954605
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«La frontera del éxito» is the sociology essay by Malcolm Gladwell, published by Espasa in paperback (294 pages, in Spanish).
Malcolm Gladwell investigates how mass phenomena arise: ideas and behaviors that spread until they reach a tipping point. Using real cases, he analyzes the key factors and influential people who drive word of mouth and the small things that make a trend become a mass success.
Translation from English by Inés Belaustegui Trías; original title: «The Tipping Point»; first installment of the «The Tipping Point» series.
For readers interested in sociology, social psychology and how viral and mass phenomena form.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
