by Malcolm Gladwell · Back Bay Books · tapa blanda · ISBN 9780316346627
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«The Tipping Point» is Malcolm Gladwell's social psychology essay, published by Back Bay Books in paperback (301 pages, in English).
Gladwell analyzes how ideas, products, and behaviors spread like epidemics until reaching a tipping point. He distinguishes three rules: the law of the few (connectors, mavens, and salesmen), the stickiness factor, and the power of context, illustrating the theory with cases such as the drop in crime in New York and the spread of rumors.
The original edition was published in 2000 by Little, Brown; this Back Bay Books edition (2002) includes a new epilogue by the author, bibliographic references, and an index.
Aimed at readers interested in social psychology, sociology, and the spread of ideas.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
