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Laura Ries
AuthorBooks · Second handSince 1950
Laura Ries is an American marketing strategist and author. She is the co-founder, along with her father Al Ries, of Ries & Ries, an advertising and marketing strategy consultancy firm. She has co-authored and authored several books on branding and marketing.
18
Titles
7
Featured books
5
Curiosities
Second-hand books by Laura Ries
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Curiosities about Laura Ries
Birth
1950
Death
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First book
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Years writing
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Laura Ries is a renowned American author specializing in the world of marketing and business management.
Her most prominent work, The Fall of Advertising and the Rise of PR, is a fundamental reference in the advertising sector.
Throughout her prolific career, she has published a total of 18 works focused on brand positioning.
Her texts explore key topics such as advertising, internet marketing, and strategic product management.
Born in 1950, her vision has deeply influenced how modern companies build their identity.