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La caída de la publicidad y el auge de las RR.PP
by Al Ries, Laura Ries · Empresa Activa · tapa dura · 304 pages
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Pages: 304 pagesAuthor: Al Ries, Laura RiesPublisher: Empresa ActivaFormat: tapa duraLanguage: es-ESRelease date: 1/3/2003ISBN: ISBN 9788495787354
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Synopsis of La caída de la publicidad y el auge de las RR.PP
Este libro, escrito por Al Ries y Laura Ries, revela un cambio en las tendencias de marketing desde la publicidad hacia las relaciones públicas. Se citan los éxitos de marcas como The Body Shop, Starbucks y Wal-Mart, compartiendo estrategias para establecer credibilidad e implementar una construcción lenta de relaciones públicas. Esta edición en español cuenta con 304 páginas y es publicada por Empresa Activa.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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