by Al Ries, Jack Trout · tapa blanda · ISBN 9788448101114
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«Posicionamiento. El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia» is the marketing book by Al Ries and Jack Trout in paperback.
Classic marketing work that analyzes how the concept of positioning revolutionized advertising communication and marketing, and describes the strategies with which a product or company can gain its own space in the consumer's mind against the competition.
1993 edition, number 2 of the Libros de Empresa collection by Cinco Días, with a foreword by Raúl Peralba.
For marketing, advertising, and communication professionals, as well as business students interested in brand strategy.
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Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
