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Posicionamiento. El Concepto que ha Revolucionado la Comunicación Publicitaria y la Mercadotecnia
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Negocios y EconomíaISBN | 9788448101114
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Product details
Pages: 120 pages
Author: Al Ries, Jack Trout
Publisher: Publisher to be confirmed
ISBN: 9788448101114
Format: tapa blanda
Language: es-ES
ISBN: 9788448101114
Synopsis of Posicionamiento. El Concepto que ha Revolucionado la Comunicación Publicitaria y la Mercadotecnia
Este libro, 'Posicionamiento', explora cómo el concepto de posicionamiento ha transformado la comunicación publicitaria y el marketing. Escrito por Al Ries y Jack Trout, con un prólogo de Raúl Peralba, el libro ofrece una visión profunda de las estrategias para destacar en un mercado competitivo. Publicado por McGraw Hill / Cinco Días en 1993, forma parte de la colección Libros de Empresa nº 2.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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