Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
A Origem das Marcas
by Al Ries, Laura Ries · Casa das Letras · tapa blanda · 282 pages
12 people viewing thisViewed 2 times
4.0
Pages: 282 pagesAuthor: Al Ries, Laura RiesPublisher: Casa das LetrasFormat: tapa blandaLanguage: ptRelease date: 1/5/2005ISBN: ISBN 9789724615950
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Complete your 3-for-2 with Al Ries
Add 3 and the cheapest one is free
Las 22 leyes inmutables del marketing
$53.53
Marketing de guerra
$20.43
Las 22 leyes inmutables del marketing
$34.89
La caída de la publicidad y el auge de las RR.PP
$16.87
Synopsis of A Origem das Marcas
En 'A Origem das Marcas', Al y Laura Ries aplican las teorías revolucionarias de la evolución de Charles Darwin al mundo del branding y la estrategia empresarial. Los autores argumentan que el éxito no se encuentra en la convergencia de categorías existentes, sino en la divergencia, explicando cómo las condiciones cambiantes del mercado crean oportunidades infinitas para construir nuevas marcas. A través de estudios de casos sobre productos fallidos y éxitos mundiales, este libro ofrece una guía detallada sobre cómo utilizar la innovación para la supervivencia del negocio. Es una obra esencial para entender cómo dividir y conquistar mercados, explotar la divergencia y aprovechar el poder de la especialización para construir una marca líder en un entorno altamente competitivo.
More titles for fans of Al Ries, Laura Ries
Recommended by Julia
About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
View full profileBest-selling books in Negocios y Economía
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included