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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
by Merlin Stone, Bryan Foss, Alison Bond · Kogan Page · tapa blanda · 308 pages
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Pages: 308 pagesAuthor: Merlin Stone, Bryan Foss, Alison BondPublisher: Kogan PageFormat: tapa blandaLanguage: enRelease date: 10/1/2004ISBN: ISBN 9780749442927
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Synopsis of Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
Este libro proporciona a los investigadores de mercado el conocimiento de las técnicas de marketing de bases de datos y CRM. Explica qué es el marketing de bases de datos y cubre las áreas clásicas en las que los profesionales del marketing tienden a centrarse, como conocer quiénes son sus clientes, qué hacen, dónde están, qué compran y qué les gustaría comprar. También explora las áreas psicológicas: qué piensan y sienten los clientes, cuáles son sus objetivos y estrategias y cómo influyen estos en su comportamiento. El título también explica cómo gestionar este proceso y cómo las empresas obtienen información sobre sus clientes gestionando y utilizando correctamente sus datos de clientes.
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About the author
Merlin Stone
Merlin Stone was an American author, artist and academic. She was an important thinker of the feminist theology and Goddess movements and is known for her book When God Was a Woman.
1931–201151 titles published
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