by Daniel C. Esty, Andrew S. Winston · Yale University Press · tapa dura · ISBN 9780300119978
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«Green to Gold» is the business essay by Daniel C. Esty and Andrew S. Winston, published by Yale University Press in hardcover (366 pages, in English).
It explains how companies turn environmental challenges into competitive advantage by integrating sustainability into their strategy: cost reduction, risk management, more revenue, and a better brand. It includes cases from BP, Toyota, IKEA, GE, and Nike, and analyzes why some green initiatives fail.
Subtitle: 'How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage'. Originally published on October 9, 2006.
Aimed at managers at all levels and companies of any size that want to integrate sustainability into their management.
Daniel C. Esty is an American environmental lawyer, policymaker, academic, and corporate sustainability adviser. He is the Hillhouse Professor at Yale University with primary appointments in the Yale Law School and the Yale School of the Environment, and secondary appointments at Yale's Jackson School of Global Affairs and the Yale School of Management. He also serves as Director of the Yale Center for Environmental Law and Policy and Co‑Director of the Yale Initiative on Sustainable Finance
