
by Simon Sinek · Penguin Books · tapa blanda · ISBN 9780241958223

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«Start with Why» is Simon Sinek's leadership essay, published by Penguin Books in paperback (256 pages, in English).
The book explains why some people and organizations are more innovative, influential, and profitable than others. Sinek argues that great leaders think, act, and communicate the same way: they start with why. With cases like Steve Jobs, Martin Luther King Jr., and the Wright brothers, he shows how this approach inspires loyalty and action.
The full title is 'Start with Why: How Great Leaders Inspire Everyone to Take Action'. The work was originally published in 2009; this edition is from 2011.
Aimed at professionals, managers, and readers interested in leadership, motivation, and professional development.

Simon Oliver Sinek is an American author and inspirational speaker on business leadership. His books include Start with Why (2009) and The Infinite Game (2019).
