by Simon Sinek · Dèria Editors · tapa blanda · ISBN 9788495400789
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Simon Sinek's 'Start with Why' (La clau és el perquè) explores how the most influential leaders and organizations think, act, and communicate. By identifying their fundamental purpose, they are able to inspire those around them and achieve remarkable success. Sinek introduces the 'Golden Circle' to explain why some organizations are more innovative and profitable than others, and why they command greater loyalty from customers and employees alike.
Simon Oliver Sinek is an American author and inspirational speaker on business leadership. His books include Start with Why (2009) and The Infinite Game (2019).
