by Avinash Kaushik · Sybex Inc.,U.S. · tapa blanda · ISBN 9780470529393
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Web Analytics 2.0» is the web analytics handbook by Avinash Kaushik, published by Sybex in paperback (475 pages, in English).
The book proposes a framework for web analytics that goes beyond the classic click counting: building an actionable strategy, applying measurement techniques well, and tackling challenges such as social media and multichannel campaigns. It also addresses experimentation, active customer listening, and the shift to a data-driven corporate culture.
Subtitle: «The Art of Online Accountability and Science of Customer Centricity». The work belongs to the Serious Skills series from Sybex, was published in 2009, and includes a companion CD-ROM.
For digital marketing professionals and web analysts who want to base their decisions on site data and multichannel campaigns.
