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Net Positive: How Courageous Companies Thrive by Giving More Than They Take
by Paul Polman, Andrew Winston · HARVARD BUSINESS REVIEW PRESS · tapa dura · 352 pages
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Pages: 352 pagesAuthor: Paul Polman, Andrew WinstonPublisher: HARVARD BUSINESS REVIEW PRESSFormat: tapa duraLanguage: enRelease date: 5/10/2021ISBN: ISBN 9781647821302
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Synopsis of Net Positive: How Courageous Companies Thrive by Giving More Than They Take
En este libro, Paul Polman y Andrew Winston explican cómo las empresas pueden prosperar resolviendo los problemas del mundo en lugar de crearlos. Argumentan que las empresas del futuro se beneficiarán al ser 'Net Positive', es decir, contribuyendo más al mundo de lo que consumen. Este modelo de negocio impulsa la innovación, genera confianza, atrae talento, entusiasma a los clientes y asegura un éxito duradero, todo ello mientras se construye una sociedad más fuerte e inclusiva y un planeta más saludable. Los autores muestran a los líderes corporativos cómo asumir los mayores y más urgentes desafíos de la humanidad, como el cambio climático y la desigualdad, y construir un negocio próspero como resultado.
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