
by Tom Hopkins · For Dummies · tapa blanda · ISBN 9780764550669

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«Sales Prospecting for Dummies» is Tom Hopkins's practical sales guide, published by For Dummies in hardcover, in English.
The work explains how to locate and qualify potential customers, the first step of any sale, and how to turn rejection into an advantage. It includes techniques for improving professional image, telephone skills, using contacts and the internet to generate opportunities, and obtaining referrals from satisfied customers, as well as goals and time planning.
The work belongs to the For Dummies series, was originally published in 1998, and the edition includes a table of contents.
Recommended both for those new to selling and for experienced salespeople looking to improve their customer acquisition.

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