by Alexander Hiam · For Dummies · tapa blanda · ISBN 9780764556005
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«Marketing For Dummies» is the practical marketing guide by Alexander Hiam, published by For Dummies in paperback (408 pages, in English).
Practical guide explaining the fundamentals of marketing, including the classic four Ps: product, price, place and promotion, and offering strategies to attract and retain customers. Covers campaign and budget planning, use of the Internet, trade shows and advertising, with a problem-solving approach focused on real issues and improving results.
Second edition, published in 2004 within the For Dummies series; corresponds to the US edition of the guide.
Aimed at entrepreneurs, professionals and marketing students seeking a practical, results-oriented introduction.
born:1957-08-01|; Hiam, Alexander, 1957-; Hiam, Alexander Watson, 1957-
