by Joe Vitale · Wiley · tapa blanda · ISBN 9780470009796
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«Hypnotic Writing» is the copywriting manual by Joe Vitale, published by Wiley in paperback (295 pages, in English).
Explains how to apply principles of hypnosis to copywriting to create sales texts that capture attention and motivate the reader to act. Vitale teaches how to choose persuasive words and put the prospect in a receptive state toward action. Includes updated examples of emails and before-and-after case studies.
Illustrated 2006 edition, within the category of marketing and business communication, updated from a title that appeared more than twenty years earlier, with email examples.
For advertising copywriters, marketing specialists, and salespeople, and for anyone interested in improving their persuasive texts.
Joseph "Joe" Vitale is an American author and spiritual teacher best known for his appearance in the Australian-American spirituality documentary, The Secret (2006), and as the author of The Attractor Factor (2009). He currently resides in Austin, Texas.
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