Sharing Behavior of Brand Crisis Information on Social Media

Name: Sharing Behavior of Brand Crisis Information on Social Media
Brand: Springer
Price: 101.34 USD
Availability: InStock
Author: Changzheng Yang
ISBN: 9789811666698

by Changzheng Yang · Springer · tapa blanda · ISBN 9789811666698

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Changzheng YangISBN 9789811666698SpringerEnglishtapa blanda1/21/2023296 pages23.5 x 15.5 x 0.2 cm417 g

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Synopsis of Sharing Behavior of Brand Crisis Information on Social Media

Este libro examina el comportamiento de compartición de información sobre crisis de marca en las redes sociales, centrándose en un estudio de caso de Weibo, la plataforma china. Analiza cómo los usuarios comparten y reaccionan ante la información relacionada con crisis de marca, ofreciendo perspectivas sobre la gestión de la reputación en línea y la comunicación en redes sociales. Este libro es una valiosa referencia para estudiantes y profesionales interesados en la gestión de crisis y el marketing digital.

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