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Marketing
by Dhruv Grewal, Michael Levy · McGraw-Hill Education · tapa dura · 736 pages
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Pages: 736 pagesAuthor: Dhruv Grewal, Michael LevyPublisher: McGraw-Hill EducationFormat: tapa duraLanguage: enRelease date: 26/1/2015ISBN: ISBN 9780077729028
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Synopsis of Marketing
Este libro de texto sobre marketing, escrito por Dhruv Grewal y Michael Levy, está diseñado para estudiantes y profesionales del marketing. El libro se centra en cómo las empresas analizan, crean, entregan, comunican y capturan valor. Además, explora tanto los fundamentos del marketing como las nuevas influencias, como las redes sociales y la ética. Esta edición está disponible a través de McGraw-Hill Connect, un servicio de aprendizaje basado en suscripción accesible en línea a través de su computadora personal o tableta.
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