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Consumer Behavior
4.1
Negocios y EconomíaISBN | 9781305507272
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Product details
Pages: 560 pages
Author: Deborah J. Macinnis, Wayne D. Hoyer
Publisher: Publisher to be confirmed
ISBN: 9781305507272
Format: Paperback
Language: en
Release date: 1/1/2016
ISBN: 9781305507272
Synopsis of Consumer Behavior
Este libro explora el comportamiento del consumidor, analizando los factores que influyen en las decisiones de compra y cómo las empresas pueden comprender y satisfacer las necesidades de sus clientes. Cubre temas como la psicología del consumidor, la segmentación del mercado y las estrategias de marketing.
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About the author
Deborah J. MacInnis
Discover second-hand books by Deborah J. MacInnis.
Born in 195812 titles published
View full profileBest-selling books in Business
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