by Deborah J. Macinnis, Wayne D. Hoyer · Tapa blanda · ISBN 9781305507272
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«Consumer Behavior» is the consumer behavior textbook by Hoyer, MacInnis and Pieters (Cengage Learning, paperback, 560 pages, in English).
Analyzes consumer behavior from psychology, sociology, anthropology and marketing, with a practical approach for the global business. It also covers the influence of social media, consumer power, neuroscience, sustainability and social responsibility, with applied examples and cases.
Corresponds to the seventh edition of this university textbook; the original work was published in 1996.
Aimed at university students of business, marketing and psychology, and at professionals interested in purchasing decisions.
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