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Peak Performance: Business Lessons from the World's Top Sports Organizations

Negocios y EconomíaISBN | 9780002571364
Peak Performance: Business Lessons from the World's Top Sports Organizations
Peak Performance: Business Lessons from the World's Top Sports Organizations
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Product details

Pages: 336 pages
Author: Clive Gilson, Mike Pratt, Kevin Roberts, Ed Weymes
Publisher: HarperCollins Business
ISBN: 9780002571364
Format: tapa dura
Language: en
Release date: 20/3/2000

ISBN: 9780002571364


Synopsis of Peak Performance: Business Lessons from the World's Top Sports Organizations

Este libro explora las lecciones de negocios que se pueden aprender de las organizaciones deportivas más exitosas del mundo. Equipos como el Australian Cricket Team, FC Bayern Munich y los All Blacks han mantenido un éxito constante a lo largo de los años. El libro analiza cómo estas organizaciones equilibran y ejecutan elementos clave como la marca, el marketing, el entrenamiento y el desarrollo juvenil para mantenerse en la cima en un mercado global altamente competitivo.



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About the author

Clive H. J. Gilson

Clive H. J. Gilson

made emeritus professor of human resources at University of Waikato in New Zealand in 2019

3 titles published
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