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by Clive Gilson, Mike Pratt, Kevin Roberts, Ed Weymes · HarperCollins Business · tapa dura · ISBN 9780002571364
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ISBN: 9780002571364
Este libro explora las lecciones de negocios que se pueden aprender de las organizaciones deportivas más exitosas del mundo. Equipos como el Australian Cricket Team, FC Bayern Munich y los All Blacks han mantenido un éxito constante a lo largo de los años. El libro analiza cómo estas organizaciones equilibran y ejecutan elementos clave como la marca, el marketing, el entrenamiento y el desarrollo juvenil para mantenerse en la cima en un mercado global altamente competitivo.
Kevin David Roberts is an American political strategist and former historian who is the president of the Heritage Foundation, a conservative political think tank, and its lobbying arm, Heritage Action. Roberts was previously the CEO of another conservative think tank, the Texas Public Policy Foundation. He served as the president of Wyoming Catholic College from 2013 to 2016.
