by Thomas T. Nagle, Reed K. Holden · Routledge · tapa dura · ISBN 9780136693765
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«The Strategy and Tactics of Pricing» is the practical guide to pricing by Thomas T. Nagle and Reed K. Holden, published by Routledge in hardcover, in English.
Practical guide to pricing: shows how good analysis avoids common mistakes and leads to profitable decisions. It presents a conceptual approach with formulas and procedures to integrate costs and market, segment by value, adapt to the product life cycle, and anticipate buyer behavior.
Corresponds to the second edition of a work originally published in 1986, with 409 pages and subtitle A Guide to Profitable Decision Making.
Aimed at marketing, management, and economics professionals and academics interested in pricing.
Tapa dura
