by David Taylor · John Wiley & Sons Ltd · tapa dura · ISBN 9780470847107
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«The Brand Gym: A Practical Workout for Boosting Brand and Business» is David Taylor's marketing and brand management manual, published by John Wiley & Sons Ltd in hardcover (222 pages, in English).
The book proposes a practical program of «workouts» to improve brand management and its impact on business results. It analyzes the reasons for brand success in different areas based on the attitudes, behaviors and techniques of real managers, and highlights the differences between winners and losers in this battle, with internal cases from Unilever, Gillette and Apple.
Aimed at brand managers, marketing executives and commercial teams looking for a guide applicable to daily work.
