by Scott Galloway · Penguin Putnam · tapa blanda · ISBN 9780525533306
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«The Four» is Scott Galloway's business and technology essay, published by Penguin Putnam in hardcover (310 pages, in English).
Scott Galloway debunks the myths about Amazon, Apple, Facebook and Google and explains how these four companies dominate the digital economy. Their success is based on appealing to basic emotional needs at great speed and scale; the author analyzes their strategies, how they protect their market and what lessons they leave for other companies and professionals.
The full original title is The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Published in 2017, it was a New York Times bestseller.
For those interested in business and technology, especially entrepreneurs and professionals who want to understand how the big platforms dominate.
Scott Galloway is an American academic, author, podcast host, multimillionaire, and entrepreneur.
