by Scott Galloway · Transworld Publishers · tapa blanda · ISBN 9780552176231
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«The Four: The Hidden DNA of Amazon, Apple, Facebook and Google» is Scott Galloway's essay on these companies, in paperback (336 pages, in English).
Scott Galloway analyzes how Amazon, Apple, Facebook and Google dominate the global economy and integrate into everyday life. He questions the myths surrounding them, dismantles their strategies and analyzes why the market forgives them and whether anyone can stand up to them. The book draws lessons applicable to any business or career.
The original work was published in 2017; this edition came out on September 6, 2018 and its ISBN-13 is 9780552176231.
Aimed at professionals, students and readers interested in business strategy, the digital economy and the power of big tech companies.
Scott Galloway is an American academic, author, podcast host, multimillionaire, and entrepreneur.
