by Scott Galloway · CONECTA · tapa blanda · ISBN 9788416883271
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«Four: The Hidden DNA of Amazon, Apple, Facebook and Google» is the business essay by Scott Galloway, published by CONECTA in paperback (320 pages, in Spanish).
The book analyzes how Amazon, Apple, Facebook and Google have become the four most influential companies in the world and why markets forgive them mistakes that would sink any other company. Galloway explains the hidden strategies of each giant and links them to basic human needs, from hunting and gathering to believing in a god. He also asks whether anyone can challenge them and how to apply their lessons to a business or career.
First edition, published in 2018 with translation by María Serrano Giménez.
Recommended for entrepreneurs, management professionals and readers interested in the digital economy and the strategy of big tech companies.
Scott Galloway is an American academic, author, podcast host, multimillionaire, and entrepreneur.
